The price of a Soul (when you’re the buyer)

Noting BMW’s success with the modern MINI and Toyota’s (past) success with the Scion xB, Kia decided it wanted a piece of the custom compact car action. Which meant creating a car with some character–not something we see often from the Koreans. Based on photos, Seoul’s Soul comes surprisingly close to the mark. While not a match for the MINI’s… More →