Honda Insight priced; is it really much less than the Toyota Prius?

Honda announced pricing for the 2010 Insight hybrid today, and I rushed it into the database. The 2010 Honda Insight’s base price of $20,470 is over $2,000 less than the MSRP of a base 2009 Toyota Prius. This is the cornerstone of Honda’s strategy with the car. But the 2009 Prius includes about $1,000 in additional standard equipment, and Toyota… More →