Response rate after the second follow-up; also–why some of you receive so many emails

The second follow-up went out on Tuesday, and so far 300 owners have responded, for a total of 2618 responses. This brings the response rate to 37 percent, which is a percent or two below previous quarters at this point. That said, I haven’t cleaned out bad email addresses yet this quarter, so it’ll probably end up about the same once I do.

Even if no additional responses were received, the August results would include 51 models, plus another 37 with asterisks. But there will be a few hundred more responses, which should increase these counts by about two and six, respectively. For one model, the 2007 Nissan Versa, there are already 90 responses.

Yesterday someone emailed me saying they could no longer participate because TrueDelta sends them far too many emails. I checked, and the reason for all of the emails was simple: they couldn’t stop participating, because they had not yet started!

Once someone responds, no follow-ups are sent to them. In months when no response is required, there’s a simple “check in” link in the email. Just click it and let the confirmation page load, and you’re done for the month.