MyGig Quagmire – or, why I hate pricing Chryslers this year

In three 2007 models (Chrysler Sebring, Dodge Nitro, Jeep Wrangler) and in most of its 2008s Chrysler offers what it calls a “MyGig Infotainment System.” It looks like a great system for media-savvy car buyers. But it’s pure hell for those of us maintaining a car pricing database.

The miracle of MyGig is that it can combine a large number of features into a single system:

  • Media hard disk drive (with music management system)
  • Navigation system
  • Voice control for the navigation system
  • Satellite radio
  • Traffic information system
  • Bluetooth hands-free phone integration
  • DVD player (when the car is in park)
  • Aux and USB connections
  • Voice recorder, for memos
  • Rearview monitor
  • Auto-dimming rearview mirror (includes microphone for features that require one)

MyGig Infotainment SystemThe trouble is, in different models different features are offered, and some of these features can be offered separately, either as standalone options or as part of an options package. If the latter, then the price of MyGig varies by which other packages it is ordered with. 

None of this would pose a problem if Chrysler put out clear, complete, and correct pricing information. Unfortunately for me and anyone seeking to price a Chrysler product, it doesn’t. Instead, the pricing information put out by Chrysler tends to be unclear, incomplete, and even contradictory. I’ve spent a considerable amount of time on the phone with them trying to sort it out, without success.

As a result of this complicated mess, I’m currently looking at three other pricing sites, each of which has a different price for this system in the Chrysler Sebring. The Chrysler site has a fourth price, but the prices on the Chrysler site pre-date the most recent price increase.

What to do? I might have to do what I did with the 2008 Chrysler 300 a couple months ago. After spending hours trying to make sense of the pricing on that car, I tabled it. You still won’t find it on the site.