Getting to 40 (percent)

For six previous sets of results, the response rate has been just over 40 percent–much higher than the average survey. So when this month began, the goal was again a response rate of 40 percent.

Response to the initial email was strong, but that to first and second follow-ups was not. So a week ago I feared this would be the first quarter with a response rate below 40 percent. We were a couple percent behind the same point in January.

But response to yesterday’s deadline email was tremendous, and today the response rate passed 40 percent. Thanks, guys.

All that remains is to get those models within a response or two of the minimum to the minimum. This morning there was a record number of such models: 16.

I very much want to avoid a situation where 24 members participate, but the result of their responses cannot be shown to the general public because a number of other members have each decided not to participate. So those on the sidelines have been getting some extra emails.

So far today we’ve gotten four of those 16 to the minimum (for a total of 113 model / model years in the May results). Hopefully more will get there tomorrow.