Hyundai just released the pricing for the Genesis coupe–the V6 starts at $25,000 and tops out at $31,750.
I rushed the price and features info for the car into TrueDelta’s database, so you can now run quick, thorough comparisons here–note that the Genesis Coupe (listed separately from the Genesis Sedan) is a 2010:
I ran a comparison with the G37, loading both up (Track on the Genesis, Sport+Premium+spoiler on the G37). At MSRP the Genesis is $11,315 less. The Infiniti includes about $2,300 in extra features, things like a power passenger seat, power lumber, power tilt-and-telescope steering wheel, power recline for the driver seat, driver seat memory. Even after adjusting for these, we have a $9,015 price difference.
For reasons that now escape me, I failed to check out the interior of this car during media days at NAIAS. Photos suggest lower-grade materials than in the G37. So this accounts for some of the remaining price difference.
One thing is clear: with the Genesis Sedan and even more with the Genesis Coupe Hyundai has been much less lavish with feature content than they have been in the past. The rear-wheel-drive hardware must make it much harder to offer these new models at a Hyundai price.