Chrysler – a quality leader by the end of 2012?

According to today’s Detroit News, Chrysler is claiming that they will be a (though not “the”) quality leader by the end of 2012. They (and many other auto makers) have made similar claims before. Sometimes they achieve these goals. More often they don’t. Chrysler’s chances?

Chrysler is increasing its odds of success by making what appear to be substantial changes to its organization and culture. A new senior VP of quality has been hired away from Nissan (they’re a quality leader?). The quality organizatioin has been enlarged from 200 to 1,700 people. These people have been organized into cross-functional teams focused on the quick execution of needed changes. Perhaps the biggest change of all: Chrysler now claims that they will tackle problems rather than pretending they don’t exist or ignoring them and hoping they’ll go away. (Which has been proven to result in customers going away.)

Unknown: whether these people really have the pull to get their requested changes executed. Large organizations are chock full of special teams charged with getting something done, but without the pull to actually get it done. Is this one of those?

Chryler claims that engineering changes have already had a substantial impact on existing products. Supposedly, while 75 percent of defects were design-related last year, with the remaining 25 percent occurring during assembly, the ratio is now 50-50. If we assume that the number of assembly defects has not changed (which raises the question–why not, since its easier to quickly eliminate these?), this implies that the total number of defects has already been cut in half.

Too good to be true? Are these just rough, shoot-from-the-hip numbers? Perhaps, but if the head of quality is dishing out such numbers…not the most promising sign.

TrueDelta promptly updates its Car Reliability Survey results four times a year, not just once after a lengthy delay. So if Chrysler’s quality does improve, it will show up here first:

Car Reliability Survey results