Ford has been successfully building a lot of buzz for the upcoming Fiesta subcompact, and recently released prices. Eager to see how they compare, I rushed pricing and features for the Fiesta into the database for TrueDelta’s car price comparison tool. The Fiesta is our first 2011.
The Fiesta’s closest competitor is probably the Honda Fit. Compare minimally-equipped manual hatches, and the Fit starts $185 lower. But based on the information Ford has provided (the features list might not be complete) the Fiesta has at least $1,400 in additional features. Adjust for these, and it’s about $1,200 less.
Step up to loaded cars, and the Fiesta SE with Sport Appearance Package is $800 less than a Fit Sport. Adjusting for feature differences adds another $150 to the gap. Ford also offers a more expensive Fiesta SES, but it’s higher price is almost entirely canceled out by $1,800 in additional features. Some people have been noting that the SES costs more than a Fit Sport, but they haven’t been taking its much higher level of content into account.
More interested in the sedan? Then Nissan’s Versa might be the closest competitor. Nissan offers an ultra-stripped Versa 1.6 that starts for $9,990. Add A/C, ABS, and floormats and the Versa is still $1,880 less than a Fiesta S. Adjusting for the Fiesta’s additional content cuts the gap to $800.
Switch to the Versa 1.8 and load up the cars, and the picturer changes. While a Fiesta SEL is $700 more than a Versa 1.8SL, the Fiesta SE is $790 less than the Nissan. And even the SE has about $500 in additional features. So, compared to the Versa 1.8 the Fiesta is aggressively priced.
To run your own comparisons (remember to select 2011 for the model year):