Amnesia, hindsight, and health insurance

Just a few months ago seemingly everyone was criticizing Detroit for failing to foresee $4.00 gas and develop fuel efficient cars accordingly. Even today we hear that these companies should refocus on alt fuels. But how many of those who claimed that Detroit should have spent billions of dollars to develop more fuel efficient vehicles predicted that fuel prices would… More →

Above critique vs. below notice

We’ve got the system in place to provide the most up-to-date, most “real world” vehicle reliability information. Now we just need more participants. The 35,700 vehicles signed up so far are a great start. But 100,000 would be better. How to get there? Well, media coverage would help. But it has proved surprisingly difficult to obtain this coverage. A major source of this difficulty: much… More →

Yet another “last chance”

The Financial Times is calling the 2008 Chevrolet Malibu GM’s “last-chance saloon.” Where have I seen this headline before? Oh, yeah, pretty much every time one of the domestic automakers has launched a major new sedan in the last quarter-century. But the reality is that no one product is going to make or break the manufacturer. The company’s situation might… More →

Mountains out of molehills

In late June I asked, “Satisfaction studies, is there a point?” Well, today the results of another such study, by Claes Fornell of the University of Michigan, were released. And The Detroit News subtitled an article based on these results “Customer contentment with U.S. automakers improves sharply as Asian brands drop.” Really? Let’s take a closer look. Results were only released… More →

Long-term road tests: insufficient sample

For years the car magazines have conducted long-term road tests (links from Google). The manufacturer gives them a car to drive for 30,000 to 40,000 miles, and they write up both their impressions of what the car is like to drive and what broke. No problem with the first bit: you might learn more about a car when you drive… More →

Misleading headlines:
Prius fails emissions test

A couple days ago CNN reported that the Georgia emissions test was incompatible with the 2004 Toyota Prius. The hybrid’s engine cuts off when the car is not moving, resulting in a “fail” that Georgia automatically waives. Blogs ran the story with headlines like “Toyota Prius Fails Georgia Emissions Test.” This re-ignited the usual pro/anti debate on the Prius. The anti crowd read the headline… More →

Blurring the lines between editorial and advertising

Car and Driver has been conducting events for automakers for a few years. At these events, a few hundred people drive the client’s car and those of its competitors, then declare the client’s car the winner and praise it lavishly. Now Automotive News reports in this week’s issue that both Car and Driver and sister publication Road & Track will create… More →