I spent a year and a half inside GM back in the mid-1990s performing research for my Ph.D. thesis. I studied how the “voice of the customer” made its way into new product decisions. At that time, it was very hard for anyone to get anything done, because each part of the organization was charged with optimizing a different piece of… More →
Day: April 6, 2007
April incentives
This month I’ll take a few notes as I update TrueDelta’s incentive information… GM has eliminated the bonus cash and zero interest financing it placed on many models in March. In some cases the standard rebate has been increased, but not enough to compensate. So overall its incentives are down. You’ll find rebates on two new Saturns with a lot… More →