Many Detroit boosters will point out that Toyota has also led the industry in the number of recalls over the past year. Surely this will put an end to their reputation for reliability, right? In my opinion, it won’t. Instead, I believe that the significance of recalls has been greatly exaggerated. They are generally a minor inconvenience and they cost… More →
Day: April 24, 2007
Toyota passes GM for #1 in worldwide sales
It’s been a long time coming, and now it’s here: in the first quarter of 2007 Toyota sold about 90,000 more cars worldwide than GM did. It’s not a happy event for me. A decade ago I spent a year and a half inside GM, observing how they incorporated the voice of the customer into product decisions (executive summary of… More →