This week’s Automotive News includes an article (subscription required) on upcoming ads for the new 2008 Chevrolet Malibu. Apparently, Chevrolet is going to attack the erroneous “belief system” that American cars cannot compete. So far, so good. But one sentence I must really wonder about: “It takes the Toyota Camry, Honda Accord and Nissan Altima to task for quality and reliability,… More →
Month: October 2007
Toyota and Lexus: back in the USSR (could anyone else survive such a system?)
I visit many forums, and one topic comes up again and again on those for Toyota and Lexus models: many options and option combinations are simply not available. At least not in your area, or not this month. Sometimes no cars without options are available. Sometimes you can get the Premium Package, but only if you also get a Towing… More →
The current survey, and the weakest link
The latest survey email went out yesterday, and in the first 24 hours nearly 1,900 responses have been received. This is a bit better than in the past. The goal for this month: 3,600 responses. This will compare with 2,835 responses three months ago, 811 responses a year ago, and 153 responses in November 2005, the first month of the… More →
Static price comparisons — for Google, TTAC, and you
TheTruthAboutCars.com starting licensing TrueDelta’s car pricing and specifications pages a few months ago. When these didn’t get as much traffic as was hoped, an SEO (search engine optimization) expert was called in. One of his primary recommendations: static price comparison pages. Google (and other search engines) don’t fill in forms and click submit buttons. So they’ve had no way to… More →